Beauty Counter!

Did you know?

There are over 10,500 ingredients used in the cosmetics industry, but an estimated 90% of those have never been assessed for safety by any publicly accountable body.

The United States has not passed a federal law governing the cosmetics industry since 1938. The European Union has banned close to 1,400 ingredients from cosmetics , yet the US has banned or restricted only 11.

Chemicals that can cause cancer , reproductive harm, and other serious health issues are allowed in the skin care and color cosmetics products that people use every day, day after day.

At Beautycounter, there are over 1,500 ingredients we ban from our products. Every ingredient in our products has a function; nothing is used without careful consideration for efficacy and performance. No unwanted extras, no dues, no mysteries. Just ingredients with purpose. We evaluate every potential ingredient for safety through our Ingredient Screening, which is the most health protective screening tool in the industry. An otherwise unregulated industry.

Our mission is to get safe products into the hands of everyone